Analyze Your Guitar Competitors

Analyze Your Guitar Competitors

This article is part of my series on Branding Your Guitar Business. Before creating your brand, you need to know your market – who your customers are and who your competition is. Let’s look at the sequence of events most likely to lead to your first...
Guitar Price Guide Resources

Guitar Price Guide Resources

Having even one guitar priced obviously too high can create a negative image for your brand – especially if it’s the prospect’s first exposure to your company. Having your products priced too low will hurt your bottom line. So how do you find the...